The joy of color matching and self-expression;

Pantone 18-1750 Viva Magenta is a more dynamic shade red, very different from the most common red, purple red or pink.

Between warm and cool,

it is a very confident color.

The color of the power nature.

Color matching

Red has the longest wavelength in the visible spectrum and the greatest impact on the visual, it is the most eye-catching color. In design red can dominate the overall tone, or it can appear as an accent, its expressive power is extremely strong, and it has a strong infectious force.